I think we've seen more companies begin to report stats that we tend to throw around and start up world, like a r r. What i don't like is when companies discount lost customers and then only discuss net revenue retention of customers that didn't churn. It's always fun to see how they're trying to get around the truth. And if it's a sass company, go read the net dollar retention section and figure out how they're making the numbers look better than they actually are.