Podcasts - Are They Really Providing Conversational Style?

By and large, they are younger than the people that we normally get listening to speech radio. They like the fact that it is a bit more of an intimate experience. And so it's just providing something incredibly different for them. The other medio isn't so jonathan, back to you. Imagine that the b b c decided, well, either because of funding or for other reason, we're just not going to create this type of conversational, a kind of podcaste native content. What would happen then? Would that be a defensible path for the vese to take?