What's the Biggest Problem in the 21st Century?

There's something about the story that is sticky, that is viral. So you have a mix of newspapers, jinning this stuff up and people actually seeing lights in the sky or convincing themselves that they see something in the sky. The meme of, oh, it's a phantom airship just goes, you know, explodes virally for a few months and then dies out because it stops being interesting until it pops up again. Yeah, the kind of that follows very well, this sort of pattern of this.