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How Andreessen Horowitz Disrupted VC & What’s Coming Next

a16z Podcast

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Naming Strategy: Building Commitment and Overcoming Criticism

This chapter explores the founders' strategic decision to name their venture capital firm after themselves during a tough fundraising year in 2009. It highlights how this choice countered investor skepticism and addressed competitor criticisms, emphasizing their commitment and the eventual success of their distinctive branding approach.

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