The Obvious Choice cover image

26 | Big Fish/Little Pond vs Little Fish/Big Pond

The Obvious Choice

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How to Be a Big Fish in a Small Pond

The X is back and modernized and all that stuff. If you want to build a business that's sellable, then you have to consider the total available market. Maintaining control of everything I've done was one of the things I really decided I wanted to do. Some friends who have sold partial or full equity in their companies are bored out of their minds with what they're doing.

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