The My Wife Quit Her Job Podcast With Steve Chou cover image

421: How Authors Make Millions In The Book Business With Mike Michalowicz

The My Wife Quit Her Job Podcast With Steve Chou

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How Do You Get People to Buy Multiple Books?

If you move say, 10,000 books a week for three or four consecutive weeks, at least in the nonfiction space, you'll absolutely be a New York Times bestseller as long as they were individual purchases. Wall Street Journal and New York Times ranking systems are kind of clouded in mystery intentionally. There's like great hat ways to game it too from what the people that I talk to also.

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