New Books in Anthropology cover image

Benjamin Lorr, "The Secret Life of Groceries: The Dark Miracle of the American Supermarket" (Penguin, 2020)

New Books in Anthropology

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Contrasting Business Models: Aldi and Trader Joe's

This chapter explores the different approaches to business taken by Aldi and Trader Joe's in the American supermarket industry and highlights the factors that contributed to their success.

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