How to Compel Your Client to Take Action

We spend a lot of time thinking about our clients' thoughts, what they will think after they read each and every single line of the copy. It's literally one, each line you're thinking about very strategically. And just even watching someone else write really amazing copy will teach you a lot about writing your own. If you all follow my 200k sales emails starting November 2, actually a week before, you will see what I mean and how I do that.