
Sir Martin Sorrell is still bullish on advertising's future
The WARC Podcast
00:00
Navigating International Advertising Ecosystems
This chapter explores the competitive advertising landscape between China and the West, focusing on the dominance of key Chinese companies like Alibaba and Tencent. It highlights the unique strategies needed for global agencies to succeed in China, along with the strengths of local agencies in AI and video production.
Transcript
Play full episode