Exploring TED's transition from 'ideas worth spreading' to 'ideas change everything', addressing challenges in engaging audiences and emphasizing the value of intellectual discourse in shaping a cooperative society. Discussions on the significance of new ideas and leveraging platforms like TikTok for knowledge dissemination.
TED is on a mission to discover and champion the ideas that will shape tomorrow. Reflecting on the evolution of that mission, TED's Chris Anderson and Monique Ruff-Bell cast a visionary gaze on the organization's future — including a revamped tagline, a renewed emphasis on debate and the launch of an exciting new conference — and explore the indispensable role of ideas in navigating societal challenges and fostering global innovation. Learn more about TED's enduring legacy, its path forward for the decades ahead and how you can join us in sparking a brighter future.