2min chapter

The Long Story with Simon Owens cover image

How Roca News grew to 1.1 million Instagram subscribers

The Long Story with Simon Owens

CHAPTER

The Growth of the Instagram Account

We went public on the Instagram, which does felt like an IPO because it was something we had kind of like waited for for a while. We do feel that for a news account, there's some inherent value to being publicly accessible and to have people share you even if it were to hurt growth.

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