Target Customers and Early Go-to-Market Strategy

In this episode of The ConTech Crew, the hosts Jeff Sample and Nathan Wood discuss the challenges and opportunities in prefabrication (prefab) in the construction industry. They explore how constraints in labor, logistics, and scalability can be overcome through a smarter, more distributed approach. The focus is on leveraging marketplaces and data to unlock unused capacity in fabrication shops and redefine collaboration in the mechanical, electrical, and plumbing (MEP) trades.

Britton Langdon, founder of BuildFactory and a veteran in the construction technology space, returns to the podcast to discuss his latest venture. With prior roles at Snaptrude and M-Suite and roots at Modern Piping and Victaulic, Britton brings a seasoned perspective to the evolving world of construction automation and offsite fabrication. BuildFactory is his response to the demand for a scalable, user-friendly platform that optimizes prefab capacity and marketplace coordination.

Key Takeaways

• Why traditional prefab workflows are facing scalability challenges and how marketplaces can solve them.
• How BuildFactory connects underutilized fab shops with high-demand job sites in real-time.
• The logistics, risk mitigation, and trust-building mechanisms needed to make marketplace-driven prefab viable.
• The importance of UX in construction technology and how it impacts adoption and productivity.
• Lessons from other industries (like Amazon and Airbnb) applied to construction logistics and prefabrication.

Timestamps

[00:00] – Show Start

[01:13] – Introducing Britton Langdon

[03:14] – The Journey from Snaptrude to BuildFactory

[07:49] – What is BuildFactory? A Marketplace for Prefab

[12:23] – The Algorithm and Complexity of Matching Projects to Fab Shops

[18:56] – Risk, Contracts, and Accountability in the Marketplace Model

[22:55] – Installers vs Fabricators: Embracing Specialization

[26:20] – Selling the Vision: Getting to “Top of Mind” Behavior

[28:45] – Common Resistance and Concerns

[36:51] – Wrap-Up and Where to Learn More

Follow the Guest & The Company:

• LinkedIn: https://www.linkedin.com/in/britton-langdon/
• LinkedIn (Company): https://www.linkedin.com/company/buildfactorymarketplace/
• Website (Company): https://buildfactory.io/
• Facebook: https://www.facebook.com/britton.langdon
• Twitter: https://x.com/brittonlangdon

Follow the Host:

• LinkedIn: https://www.linkedin.com/in/ironmanofit/

Follow the Co-Host:

• LinkedIn: https://www.linkedin.com/in/nathanaec/ 

Follow The ConTech Crew:

• Website: https://thecontechcrew.com/ 
• YouTube: https://www.youtube.com/channel/UCBDRThvRmSpyTZmMWY4EAjg 
• LinkedIn: https://www.linkedin.com/company/the-contechcrew/ 
• Facebook: https://www.facebook.com/TheConTechCrew/ 
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