How to Source for Creators for Your Brand

At a certain point, you're going to scale to what I would call option two. And option two is really just sourcing the creators yourself. Now we have a roll a decks of 500 plus creators that we know love and trust. A lot of them already have a lot of experience creating user generated content. But there aren't as many 50 plus creators right now,. especially ones that know the TikTok style format or UGC. The third option was like hiring actors and models to create this type of content for me.