Is Facebook Ads Synonymous With Growth?

Growth marketing is, are you hearing an Ollie pop? No free ads. They haven't sent me their lemon lime. We don't talk about them until they send it. I think that iOS has almost forced brands to think a little bit more in terms of blended return on ad spend or blended CAC. Potentially add channels but also look and measure things on some type of blended retention basis rather than just the channel.