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#95 with Craig Clemens of Golden Hippo - The 9-Figure Business You've Never Heard Of
My First Million
What Is the Altitude Business?
Women bought more of the books because they would tell all their friends and book club about it. The back end for each business was CDs and DVDs of live seminars. Men were way more valuable on the back end, maybe because that made them feel desperate. Got to 20 million with those two combined.
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