Spencer speaks with Sami Inkinen, the CEO and Founder of Virta Health. After winning the Ironman 70.3 World Championships in 2011, the triathlete found out that he was pre-diabetic that same year. Unsatisfied with the conventional wisdom of “exercise more and eat less,” Sami dug into the science of type 2 diabetes, by consulting experts on the science of carbohydrate restriction and metabolic health. Seeking to raise awareness about the dangers of sugar, Inkinen and his wife rowed across the Pacific Ocean for 45 days—completely unsupported—from California to Hawaii for 2,750 miles. While on that journey, the idea for Virta was born. His personal mantra on that trip was "Use Sisu, not Sugar"—with the Finnish concept of Stoicism, tenacity, and grit, as determination to help himself and others reverse their diagnoses.

Virta is an app-based, health technology start-up that offers treatment to reverse type 2 diabetes without surgery, allowing patients to work with medical providers and health coaches on a nearly real-time basis. Virta’s approach helps patients get off of all diabetes-specific medications while achieving sub-diabetic HbA1c (blood sugar)—in 60% of patients who complete one-year of the Virta Treatment. Of those patients prescribed insulin, 94% reduce or fully-eliminate usage.

Previously, Inkinen was the co-founder of real estate marketplace Trulia, serving as its COO and president and board member until its IPO and sale to Zillow Group. Sami is also an active angel investor in healthcare. Inkinen started his career as a radiochemist at a nuclear power plant. He holds a Master of Science in engineering physics from the Helsinki University of Technology, and a Master of Business Administration from Stanford University. (Disclosure: dot.LA co-founder Spencer Rascoff is an investor in Virta.)

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