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Ep19 (Special): PR for Startups; w/ Lazer Cohen, Founder & CEO Concrete Media — Product Market Fit
Product Market Fit
How to Know if Your Startup Needs a PR Firm
Not every startup needs a PR firm. If you've raised some money, and you're coming out of self, I think every company should maximize that opportunity at least. Also, a company has to be very clear-eyed that they have the bandwidth to support aPR firm. The success that we have for clients could be directly correlated to how much time and energy and the priority that they put on PR,. We're doing the heavy lifting, but we certainly need a partner within a company.
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