Navigating Twitter's Challenges and Beyond

As Elon Musk and his teen tech team take a chainsaw to the federal bureaucracy, those of us who followed the South African centibillionaire’s fraught takeover of the platform formerly known as Twitter may be feeling an eerie sense of déjà vu.

The hasty mass layoffs, often seemingly conducted with little understanding of who is being fired and what function they served. The dubious projections of a drastically improved fiscal outlook. The general ambiance of fear and confusion, exacerbated by intimidating all-hands e-mails. Haven’t we seen this movie before? 

No, it’s not a glitch in the Matrix; Musk is running his Twitter-takeover playbook on the federal government with astonishing fidelity. To help us break down the parallels, we could think of no better guides than New York Times tech reporters Kate Conger and Ryan Mac, authors of Character Limit: How Elon Musk Destroyed Twitter, the most detailed and thorough account out there of the microblogging platform’s transformation into “X.”

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