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176. Dan Ambrose, Trial Lawyers University – Win at Trial: Confidence, Presentation, and Connection

Personal Injury Mastermind

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The Trial Lawyers University

I went to trial lawyers college for about 12 years out in Wyoming. I was frustrated by their teaching methodology because I didn't really see a methodology. And so then we started brainstorming and came up with the name Trojan horse method. You know, like trying to access the unconscious mind of the of the listener where, you know, they're more easily be persuaded.

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