Experiencing Data w/ Brian T. O’Neill  (UX for AI Data Products, SAAS Analytics, Data Product Management) cover image

074 - Why a Former Microsoft ML/AI Researcher Turned to Design to Create Intelligent Products from Messy Data with Abhay Agarwal, Founder of Polytopal

Experiencing Data w/ Brian T. O’Neill (UX for AI Data Products, SAAS Analytics, Data Product Management)

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The Importance of Ethnography in Enterprise Teams

If you want to bring on a team that is capable of ethnography I would say no matter where you live in an organization. If you're struggling to understand what are the key issues and problems that your stakeholders are experiencing like ethnographers are trained to uncover that. Whether that means they have to learn the jargon and terminology of those that they're speaking with whether that means that they have to themselves become smart about a particular subsection of a niche of a domain of an area within the work that this team is doingthat's what ethnography is about.

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