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#119 Michael Kovacs, Founding Partner at Castleforge

People Property Place

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Founding Mercer Real Estate: A Journey of Resilience

This chapter narrates the inception of Mercer Real Estate in 2010, sparked by a serendipitous encounter between two colleagues in a lift. It explores their initial struggles, the importance of relationships, and their strategic decisions as they transitioned from employment to entrepreneurship, all while navigating the complexities of the real estate market. The discussion covers the evolution of their business model, the challenges of raising capital, and their adaptive strategies during economic fluctuations to establish a successful venture in real estate investment.

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