15. Was advertising better in the past?
Future Proof
00:00
Is the Creative Director of the Brand Marketer?
Research shows that earned media, whether it's pr or word of mouth s, but also things like point of sale shelf presents in stores and promotions have a huge ability to drive brand equity as well. Sond is a bit like different parts of adland, because there are now great big chunks representing if you like brand advertising. Now there are specialist agencies in branded content, which is a completely different but then there are experts in social and then the whole area of influence and marketing.
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