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How Ollie's Bargain Outlet Drives Store Traffic, Customer Loyalty With Digital Marketing

Total Retail Talks

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The Opportunity for Ollie's in the Second Half of 2022?

Tom Kuiperz: Ollie's is sitting in a very unique position with many, many circumstances caused by supply chains. A lot of inventory is coming in target recently announced that they have way too much inventory for their stores. That actually plays into our model beautifully, right? We relieve companies of their excess inventory and we sell it to customers at a discount. And I'm excited about how we're going to be able to employ that resource going forward to really tell the Ollie story better.

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