9min chapter

The Australian Seller cover image

TAS 147 – How Sharon Even has transitioned from selling product ‘opportunities’ to building real brands.

The Australian Seller

CHAPTER

The Power of Brand Personality

This chapter explores the shift from merely selling products to creating impactful brands, emphasizing the role of humor and relatability in brand identity. It discusses successful examples, like Dude Wipes, and underscores the importance of a clear buyer avatar for effective marketing strategies.

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