Celebrity Podcasts: Successes or Sussexes?

We use celebrity as a gateway but we cannot waste the gift of a celebrity on doing the same old thing. The known gives us the opportunity to pursue the new, something exciting for both buyers and listeners. We can learn some life lessons from the Sussexes, yes, but not about podcasting. Next week, Sounds Profitable will release our latest quarterly research study, the podcast opportunity buyer perceptions of podcast advertising.