i always look out for those little moments too, where customers are therecse. Nine times it attend the're internally t their company. How can you serve up content to them? That celebrates them and solves their objections. We've found this through creative gifting. So will i create custom murals of people and send them to their house, knowing that that repost is going to get ten thousand to 20 thousands impressions, based on who we pick? And essentially, i can break down a cost per impression for an organic ab strategy that's me just showering my customers with gifts. This is very much demand gen, so i'm not sure how much it relates to ss, but
This week we are joined by Dan Cmejla, Community & Social Media Marketing Leader at Chili Piper. Dan talks through how having a strong understanding of your customers can help drive a marketing strategy that is unique and personal, resulting in strong returns. "When you find what benefits your customers and what is good for you, you are in the sweet spot."
You can find more about Dan Cmejla here
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