What Do You Want This Book to Do for You?

When it comes to achievements, we almost take it for granted as to what that end is. Focusing on what the book actually does will cause people to stop and think about it completely differently. If you're not willing to say, this is the transformation i want to make in this book, then how do you expect anyone else to have a transformation? It's just content. And we don't need more information. What we need is someone to guide us through something that we can't see ourselves.