20min chapter

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#109: Helping SaaS Startups Grow with Practical Funding and Operational Services – Kyle York

Practical Founders Podcast

CHAPTER

Evolving Growth Strategies for SaaS Startups

This chapter explores the integrated approach needed for growing a software company, emphasizing the synergy between sales, marketing, and customer success. It discusses the shift from traditional sales tactics to showcasing business value and the necessity of understanding market needs in a post-COVID landscape. The conversation also highlights the transition from licensing to subscription-based models and the importance of strategic brand differentiation for long-term success.

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