5min chapter

Invest Like the Best with Patrick O'Shaughnessy cover image

Bill Gurley – Direct Listing vs. IPO - [Invest Like the Best, EP.144]

Invest Like the Best with Patrick O'Shaughnessy

CHAPTER

What Is a Direct Listing?

The direct listing process leverages technology and human processes that have been in place for years on wall street. It matches supply and demand with a simple algarithm, called price time priority. Retail investors are particularly cut out of the ipeo process. And from a fairness and access standpoint, it's exactly how it should work. The only thing that also happens with a direct listing is if you put out like 16 hours of video about their company instead of the road show presentations.

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