Visa Inc is synonymous with the credit card. But for all the oomph that Visa has there, they have the debit card market in an even tighter grip. Depending on what source you use, Visa facilitates 60-75% of debit card transactions in the US. In comparison, they processed "just" 50-60% of credit card transactions. It was not always like this. Visa first entered the debit card industry in the 1970s, but resoundingly failed. But when the late 1980s saw the rise of a potential threat to its formidable US credit card business, Visa adjusted its strategy and swiped into action. In this video, the rise of Visa's debit card monopoly, specifically in the United States.
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