2min chapter

Marketing Against The Grain cover image

How To Predict A.I. Trends And Get Ahead Of Your Competitors (#130)

Marketing Against The Grain

CHAPTER

The Future of Chat User Interfaces

Consumers are going to expect to get answers whenever they need them in any kind of form, whether that's chat, email or WhatsApp. They expect to get 24-7 answers because an agent can give them those answers. I think that's going to look archaic at times where I have to sit on the phone with my broadband company for an entire day to try to get an answer to something. If you're predicting the future around AI, that's one of the things that I think is going to happen. People are going to want to use natural language to do things online in the same way that they historically used graphical point and click interfaces to doThings online.

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