18min chapter

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Ask Jason LIVE!: Unpacking Startup Strategies with Real-Time Q&A | E1921

This Week in Startups

CHAPTER

Finding Adjacencies and Understanding Target Markets

This chapter explores the significance of identifying ideal customer profiles and adjacencies to attract customers, using Peloton as a case study. It also features a conversation with a social media marketer and film producer on understanding target markets and feedback on a new idea to reduce mental load. Additionally, it delves into the importance of transparent communication between founders and investors and creating amalgamated stories from real-life investor experiences.

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