7 tools for building a business people trust | Marcos Aguiar
TED Business
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Trust Plays a Role in Failure of Business Ecosystems
Trust is the confidence that someone or something will deliver on a promise or behave as expected. Study: Successful ecosystems actively embedded trust right into the workings of the platform. In essence, ecosystems were competing on trust. More than 70% of cooperative behavior in failed ecosystems was based on trust.
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