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25. Professor Marie Johnston, Professor Emeritus of Health Psychology at the University of Aberdeen

Real World Behavioural Science

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Marketing Has Got It Right

Aberdeen psychology department which has been quite a snobby about us being involved in practical things to do with health actually required our impact statements from us to put into the rest because they didn't have an impact statement that's a real story. Susan is absolutely on it she's the prime marketer of research for sure she's brilliant at that and another great book that describes this process from the um he's a director and if not the CEO of ogle v consulting or resubilence book alchemy. We just need to try and catch up and try and understand that stuff interestingly all the rewards in academia have come from the snobby end of things yes.

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