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PERSUASION: How to Change People’s Minds

The Next Big Idea

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Reactants in Children

Joanna Rowling has written a book about how to deal with reactants in your children. She says the key is giving people choices and letting them choose from within themselves. When you suggest something, it shifts the role of the listener so that they're more likely to like what you've suggested. It also gives parents some control over their kids' behavior.

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