Joanna Rowling has written a book about how to deal with reactants in your children. She says the key is giving people choices and letting them choose from within themselves. When you suggest something, it shifts the role of the listener so that they're more likely to like what you've suggested. It also gives parents some control over their kids' behavior.
Businesses want people to buy their products. Parents want their kids to eat their vegetables. We all want to convince someone to do something. So we push and we prod – but often to no avail. Wharton marketing professor Jonah Berger says there’s a better way. In this high-speed conversation with Rufus, he lays out his formula for removing barriers to change.