Intro

In this episode of the More Cheese Less Whiskers Podcast, Stuart and I discuss the power of non-traditional books in lead generation. We delve into the process of using a self-published book as a tool to generate leads and share strategies that have resulted in impressive records, such as 1753 leads at just $3.53 per lead.

Stuart highlights the value of daily knowledge and asking the right questions, and I reveal how to write a book in 30 days with a resonating title. We debunk the myth that a book needs to be lengthy to be successful and discuss the impact of concise, impactful books that address potential clients' concerns.

Summary

1. We discuss the potential of non-traditional books in the realm of lead generation

2. Dean reveals the secret of writing a book in just 30 days, and the power of book titles that resonate with your ideal prospects.

3. We highlight the impressive record of generating 1753 leads at just $3.53 per lead, and the strategy of generating leads for as little as $300.

4. We delve into the process of using a self-published book as a lead generation tool.

5. Stuart shares how he utilized the concept of a 'self-milking cow' to help people convert more leads.

6. We emphasize the value of daily knowledge and the craft of asking the right questions in lead generation.

7. We reflect on the influential book 'The Owner's Manual Through Your 40s' by Sean Phillips and his video with Bill, 'Body for Life'.

8. We explain the art of creating concise, impactful books that address the five burning questions in the minds of potential clients.

9. We debunk the myth that a book needs to be voluminous to succeed, emphasising that content trumps length.

10. We discuss the power of an attractive book title, effective marketing strategies, and the advantages of using a podcast to connect with potential clients.

Show Links:ProfitActivatorScore.com BreakthroughDNA.com 90MinuteBooks.com