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Kids Media Club Podcast - Special guest Simon Pulman

Kids Media Club Podcast

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The Future of DreamWorks' Animated Movies

I'm nervous about the summer of originals, just because I'd light them all to kind of hit and prove any of my misgivings wrong. There's a risk that I actually don't think the studio is marketing game for a lot of recent animated movies in particular has been particularly strong. And what they're competing against with stuff like Mario Brothers is that you can almost take your average time per user as that's kind of marketing equity. So, so if you're going to have an original, it's got to really be on its A game in terms of how those shows are being marketed.

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