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How Did Mr. Beast Build a $1.5 BILLION Empire, the 5 Ways to Brainstorm Business Ideas and How to Hire FAQ

Founder's Journal

CHAPTER

Creating a Brand for Women's Clothing

"I reverse engineered a lot of what other people were doing and then I did it differently," she says. "Once you have a brand, you can take it everywhere with you ... You can build that on social media." Nasty Gal was founded in 2012 by former Gap execs who wanted to create an edgy women's fashion label.

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