Creating a Brand for Women's Clothing

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"I reverse engineered a lot of what other people were doing and then I did it differently," she says. "Once you have a brand, you can take it everywhere with you ... You can build that on social media." Nasty Gal was founded in 2012 by former Gap execs who wanted to create an edgy women's fashion label.

Episode 4: Today, hosts Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji) breakdown MrBeast’s $1.5 billion valuation and exactly what factors have allowed MrBeast to be so successful. Then, the team shares their strategies for coming up with ideas for new businesses, and Alex shares his most recent startup pitches. And finally, for Startup AMA we answer a listener question about the best and worst hiring practices.

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