Bud Light's Fallout From the Bruhaha Over Dylan Mulvaney

Bud Light sent a customized Bud Light 6-pack to trans-influencer Dylan Mulvaney, who shared the personalized cans featuring her image on social media. The fallout included conservative influencers making social media posts, calling for a boycott of the brand. CNN reports that the boycott has cost parent company ABN Bev roughly $400 million in lost sales in North America.