Product-Led SEO and SurveyMonkey's $200M Annual Organic Growth Strategy (Eli Schwartz, Author of Product-led SEO and ex-SurveyMonkey Director of Growth)
How the Fxck SEO Podcast
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How to Be a Successful Sco Marketer
Get into the heads of the customer as much as possible if you're at a travel site i even i've met people at travel sites always focused on this keyword. You really want to think about where's the customer what do they look like and then create the product for that. If you can funnel them either to whatever you're selling or actually help the user then that would be a good search product so definitely check out the book to get more in we're a detailed example of that.
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