Where We Buy: Retail Real Estate with James Cook cover image

The Rise and Fall of Retail Icons - Where We Buy #334

Where We Buy: Retail Real Estate with James Cook

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Lessons from Retail Giants

This chapter examines the rise and fall of notable retail brands, particularly Service Merchandise and Planet Hollywood. It emphasizes the importance of focused innovation and operational effectiveness over broad appeal, detailing how celebrity endorsements and unique themes can falter without a solid foundation.

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