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Hiring Secrets from an 8-Figure Agency CEO w/ Eric Siu

Agency Life

CHAPTER

Maximizing Profitability through Billable Utilization and Innovative Pricing Strategies

This chapter explores the essential topic of profitability in marketing agencies, particularly focusing on the concept of billable utilization and its implications. It contrasts traditional pricing strategies with performance-based models, showcasing how innovative approaches can significantly enhance revenue and reduce client risk.

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