The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#57: How to Create Memorable Content (with Obaid Durrani & Todd Clouser)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Substance and Delivery

There's this concept of substance and delivery that when it comes to creating content, you want to break it down into two things. So your format is like the content asset you're creating. Delivery is broken down into format and concept. And then after that, it's type three, insightful substance presented in an interesting format and built on an entertaining concept.

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