How Much User Research Do You Have to Do to Design a Web Form?

Alachart usability expert says user research is part of the project. If you have a definition of clean in your restaurant, it should not be any spots on plates or silverware. In some restaurants, it's acceptable to let the customer discover it's not clean and say, Hey, can I have another one? But if that happens, there's a question as to what in our process could we change. And for folks who are into process improvement,. customers should not be the ones who decide if this is a frustrating experience or not.