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Why do we (still) wear make-up?

The Why Factor

00:00

Love Make Up - I Love Lipstick

Jessica freedman is a lover of lipstick. She wears it every single day when she's at home, writing on the school run and even wore it during her cesarian. The allure of putting on a face is that he can use it to project to the world the person he wants them to see. But lately, for many younger women at least, Putting on a face has become a lot more demanding. Professor of philosophy says beauty ideal is becoming an ethical ideal.

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