What if I told you that the key to a sustainable business (that you don't want to burn to the ground once a week) ISN'T doing more?
It's about doing LESS — but doing it better.
In this episode, I'm flipping the script on your default "hustle hard" programming and sharing what really matters when growing a service business as a solopreneur.
Topics discussed in this episode include:
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How hustle culture makes us think we must be doing more constantly.
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What is additive cognitive bias, and how does it impact the choices we make in our business? (You're doing to love this!)
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Why is adding more complexity rarely the right solution?
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How does the sunk cost fallacy drive us to make poor decisions?
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Why traditional growth models fail solopreneurs.
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The Staying Solo Framework - six areas of focus for your business decisions.
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The Staying Solo Squad and why you may want to join us!
For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.
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