20min chapter

Gender: A Wider Lens cover image

178 - How Brands Influence Culture (For Better or Worse) with Jennifer Sey

Gender: A Wider Lens

CHAPTER

The Shift in Brand Marketing: Woke Capitalism and Corporate Conformity

This chapter explores the transformation of brand marketing from the 90s to the contemporary focus on progressive social values, often labeled as 'woke capitalism.' It discusses how major societal events, such as the BLM protests, influenced brands to adopt social justice messaging, and the consequences for those who resisted this shift. Additionally, the chapter examines the challenges faced by conservative brands and the broader implications of corporate alignment with progressive ideologies in today's cultural landscape.

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