Challenges and Considerations for Pricing the Vision Pro

The chapter explores the challenges of pricing the Vision Pro headset at $3,500 and discusses the potential impacts of reducing the price to $1,500 on sales and user adoption. There is a focus on balancing cost reduction with maintaining high visual fidelity and technological advancements to compete with other headsets in the market. The discussion also delves into Apple's pricing strategy, potential technology developments, and the balance between selling more devices to attract developers while making the technology more affordable for a wider market.