JOE ROHDE: The Rohde More Travelled
Creativity in Captivity
Evolution of Storytelling in Theme Park Design
This chapter explores the challenges and intricacies of incorporating intellectual property into attractions at theme parks. It emphasizes the importance of updating experiences to stay relevant while preserving the essence of the original stories. The speaker highlights the differences between storytelling in film and creating immersive physical spaces, underscoring the need to capture the core elements that resonate with audiences.
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