How I Built This with Guy Raz cover image

Advice Line with Fawn Weaver of Uncle Nearest Premium Whiskey (April 2024)

How I Built This with Guy Raz

CHAPTER

The Art of Storytelling in Branding and Advertising

This chapter explores the critical role of storytelling in advertising, particularly for a premium whiskey brand. The speakers highlight the challenge of integrating impactful narratives with messaging that showcases product quality and awards.

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